India Notifies Stricter AI Governance Rules: Mandatory Labelling, 3-Hour Takedown, and New Compliance Burden for Startups
The new rules, which operate within the existing framework of the Information Technology Act, 2000, introduce a principles-based, techno-legal approach to AI governance rather than a standalone AI law . This approach was further reinforced at the AI Impact Summit 2026 in New Delhi, where the government released the India AI Governance Guidelines, anchored in seven guiding principles or “sutras”: Trust is the Foundation, People First, Innovation over Restraint, Fairness and Equity, Accountability, Understandable by Design, and Safety, Resilience and Sustainability .
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