Beyond the Game: How India’s ‘Everyday Athlete’ Economy Is Fueling a Sports-Tech Boom
A surge in sports participation across India is sparking a major boom in startups that cater to everyday athletes . These platforms, including Hudle, Playo, KheloMore, and Machaxi, are making it easier for people to book courts, find teams, and turn sports into a regular social habit rather than an occasional pastime . The trend, which accelerated after the COVID-19 pandemic as people sought outdoor social interactions, is now reshaping how millions of Indians engage with fitness and community .






