HyugaLife Raises ₹100 Cr Series A Led by IvyCap Ventures to Solve India’s ‘Trust Deficit’ in Nutrition Supplements
India’s rapidly growing nutrition supplements market has long battled a credibility crisis. With a flood of brands making lofty claims about protein content and ingredient purity, the average consumer is often left wondering: is this product genuine? Is it safe? Enter HyugaLife, a Mumbai-based health and wellness e-commerce platform that has built its entire business model on countering this distrust. On April 27, 2026, the startup announced it has raised ₹100 crore (approximately $10.5 million) in a Series A funding round led by IvyCap Ventures, with participation from First Bridge Fund .









