Fairdeal.Market Secures $15M to Build India’s First B2B Quick Commerce Network for Kiranas
Gurugram-based B2B quick commerce startup Fairdeal.Market has raised $15 million (approximately ₹143 crore) in a Series A funding round led by Bertelsmann India Investments (BII), with participation from WaterBridge Ventures and Incubate Asia Fund . The startup, founded in 2022 by brothers Prateek and Yash Bansal, is building India’s first B2B quick commerce platform specifically designed for the country’s 13 million kirana stores . The fresh capital will be deployed to scale dark-store operations, strengthen technology infrastructure, and accelerate expansion into new metropolitan markets .









