Pronto is Digitising India’s Home Services: Structured Shifts, Instant Bookings, and Dignity for Gig Workers
Every urban Indian household knows the struggle. A leaking tap on a Sunday evening. A geyser that refuses to spark on a winter morning. An AC that gives up in the peak of summer. The ensuing chaos involves frantic calls to the local “bhaiya,” the unreliable “known guy,” or a desperate search through a stack of faded visiting cards. The domestic services market in India is a paradox. It is estimated to be worth tens of billions of dollars annually, serving hundreds of millions of households, yet it remains one of the most fragmented, trust-deficient, and informal sectors of the economy.







