Krafton Expands India Gaming Incubator with Cohort 3, Direct User Acquisition Support, and First PC Title Launch
Krafton launched its India Gaming Incubator (KIGI) in 2023, the program was structured around a straightforward value proposition: financial assistance and mentorship from experienced game developers. Over two cohorts, 10 studios received funding and guidance, but a critical gap became apparent.
“Post second cohort, we saw there are gaps when it comes to acquiring users,” said Anuj Sahani, Head of KIGI and Director of Publishing at Krafton India. “The gap comes down to acquiring users and marketing the game” .
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