Mythik Raises $5M at $50M+ Valuation to Build ‘Disney from the East’
Media-tech startup Mythik, founded by former Housing.com and FreeCharge CEO Jason Kothari, has successfully raised $5 million in an extension round, pushing its valuation past $50 million. The funding comes approximately one year after the company announced a $15 million seed round—the largest in India’s media-tech sector at the time .
💰 Who Backed Mythik
The latest round attracted a diverse mix of new and returning investors :
| New Investors | Existing Investors (Returning) |
|---|---|
| Harsh Jain (Founder & CEO, Dream11) | Sakal Media Group (led by Abhijit Pawar) |
| Rajat Gupta (ex-McKinsey Global MD, co-founder ISB) | Jason Kothari (Founder & CEO) |
| Zubin Bharti Mittal (Bharti Mittal Family Office) | Anirudh Patni (Patni Family Office) |
| Ishan Sinha (Head of Private Investing, Point72) | Samarth Parekh (Parekh Family Office) |
| Blume Founders Fund | Samir Vora (ex-Group CEO, Enam Asset Management) |
| Rooshabh Shah (MD, SVAR Projects) | — |
The funding is an extension of the $15 million round announced in May 2025, which was led by Sakal Media Group, Venture Catalysts-backed VC Grid, actor Shah Rukh Khan’s family office, and Visceral Capital .
🌏 What Mythik Is Building: The ‘Disney from the East’
Founded in April 2025, Mythik aims to bring Eastern mythology, folktales, and history to a global audience—targeting a built-in audience of 3.5 billion people worldwide .
“Global entertainment has been dominated by Hollywood and Western stories. It’s time to share Eastern stories – our history, culture, values, and greatest legends – with the world.” — Jason Kothari, Founder, Mythik
The company describes itself as a “technology-first entertainment company” , utilising advanced production workflows across virtual production and AI to bring ancient narratives to life in modern, immersive formats .
Mythik’s founding team includes former senior executives from Disney, Netflix, Amazon Studios, Jio, and Tencent. The Mumbai-based startup has an in-house team of 200 employees across product, technology, content, design, and research functions .
📈 Use of Funds and Rollout Plans
According to Kothari, the additional capital will accelerate :
- Scaling of Mythik’s content slate
- Development of its technology platform
- Launch and growth plan across digital experiences and consumer products
The company plans a phased rollout of its offerings during the course of this year, though specific projects or films have not yet been disclosed .
👤 Jason Kothari: A Serial Entrepreneur and Turnaround Specialist
Kothari brings a unique track record spanning entertainment, technology, and turnarounds :
| Role/Company | Key Achievement |
|---|---|
| Valiant Entertainment | Acquired bankrupt comic book publisher at age 24, led turnaround, sold to DMG Entertainment for $100 million in 2018; Executive Producer of Bloodshot (Vin Diesel) |
| Housing.com | Became CEO after Rahul Yadav’s exit, led merger with News Corp portfolio company to create $350 million industry leader |
| Snapdeal | As CSIO, played lead role in turning company from $20M monthly loss to profit |
| FreeCharge | Led strategic sale of company to Axis Bank |
Kothari also serves on the Board of Directors of Emaar India (owns $3 billion in real estate assets) and previously served on the boards of Balaji Telefilms and Jordan-based Al Tibbi. He was also a senior advisor to Softbank, working with founder Masayoshi Son and former President Nikesh Arora, and authored the national bestselling book “Irrationally Passionate” published by HarperCollins India .
📊 Mythik at a Glance
| Aspect | Details |
|---|---|
| Founded | April 2025 |
| Founder & CEO | Jason Kothari |
| Headquarters | Mumbai |
| Team Size | 200 employees |
| Total Seed Funding | $15M (May 2025) + $5M extension = $20M |
| Current Valuation | $50M+ |
| Target Audience | 3.5 billion globally (Eastern mythology fans) |
| Key Technologies | AI, virtual production |
| Mission | Build the “Disney from the East” |
🎯 The Bigger Picture: India’s Entertainment-Tech Moment
Mythik’s funding comes at a time when India’s media and entertainment market is projected to grow from $30 billion in 2024 to $48 billion by 2030 (CAGR ~9.8%) . The global AI video market is expected to reach $42 billion by 2033 at a staggering 32% CAGR .
India’s animation and VFX segment alone is projected to touch $2.2 billion by 2026 . Startups like TakeTwo, an AI-native film studio, have also raised funding (₹100 crore valuation pre-seed) to bridge the gap between cutting-edge AI research and professional cinema .
Mythik’s ability to attract high-profile investors—from Dream11’s Harsh Jain to the Bharti Mittal Family Office to Point72—underscores growing confidence in India’s potential to become a global hub for tech-driven entertainment.
“The additional capital will further accelerate the scaling of Mythik’s content slate, technology platform, launch and growth plan across digital experiences and consumer products.” — Jason Kothari
With a 200-member team, a roster of blue-chip investors, and a bold vision to bring 3.5 billion people’s cultural heritage to global screens, Mythik is positioning itself as a serious contender in the race to define the future of immersive digital entertainment from India.
For more updates on India’s media-tech ecosystem, startup funding, and entertainment innovation, keep it locked on StartupPoint.in.
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