HealthFab Secures ₹20 Crore Series A Funding to Build ‘Full-Stack Period Care’ Ecosystem
Bengaluru-based D2C menstrual hygiene startup HealthFab has raised ₹20 crore in a Series A funding round led by Mumbai-based venture capital firm Atomic Capital, with participation from existing investor Mistry Ventures . The funding marks a significant milestone for the five-year-old startup as it pivots from a single-product company to a comprehensive period wellness platform.
From Leak-Proof Underwear to Holistic Period Care
Founded in 2019 by Kiriti Acharjee, Sourav Chakrabarty, and Satyajit Chakraborty, HealthFab gained prominence with its flagship product GoPadFree — leak-proof reusable cotton period underwear designed as an alternative to traditional sanitary pads . The product features a multi-layered absorbent system that can hold the equivalent of several pads, addressing the primary consumer pain point: leakage anxiety.
The startup gained wider visibility after being featured on Shark Tank India and has since become the #1 brand in reusable period underwear on Amazon India . It is also the only Indian company to receive dual BIS certification for 50-wash durability and anti-bacterial performance in this category .
The Expansion: Beyond the Five Days
The fresh capital will be deployed strategically across three key areas:
- Product Portfolio Expansion: Moving beyond period underwear into a “full-stack period care platform” addressing the entire menstrual cycle — including pain management, fatigue, sleep disruption, and energy solutions
- Distribution Scale-up: Expanding from D2C into general trade and quick commerce channels to reach new consumer segments
- Manufacturing Capacity: Strengthening production capabilities to meet rising demand
“It took us five years to earn the trust of five lakh women. Five years of obsessing over one problem – leakage, until we solved it so completely that women stopped thinking about it altogether. That’s when we knew we’d built something real. But leakage is just one of the five days. What about the fatigue that hits on day two? The sleep that gets stolen on day three? The pain that no one talks about but every woman knows?”
— Kiriti Acharjee, Co-founder and CEO, HealthFab
Traction and Market Opportunity
HealthFab’s growth metrics underscore the increasing consumer shift toward reusable, sustainable menstrual products:
The startup claims it is converting one new user from traditional sanitary products every 30–45 seconds, driven largely by digital marketing and customer-led content .
Investor Perspective: Building a Women’s Wellness Ecosystem
Apoorv Gautam, Managing Partner at Atomic Capital, articulated the investment thesis:
“Women’s wellness as a category is growing fast as more new age brands address and improve several aspects of it. HealthFab’s vision of building a complete care ecosystem for women — not just for their days of periods but also overall health — deeply resonated with us. We believe that within women’s wellness, period care is a fast growing category and HealthFab is poised and determined to capture a large market share in the short term.”
Existing investor Mistry Ventures also participated in the round, having previously backed HealthFab’s $1 million pre-Series A round in 2025, alongside BeyondSeed, Thrive Ventures, and angel investors including several Shark Tank judges .
Competitive Landscape
HealthFab operates in an increasingly active femtech segment. Recent funding activity in the space includes:
| Startup | Amount | Timing |
|---|---|---|
| Nua | ₹35 crore | February 2025 |
| Plush | ₹40 crore | June 2025 |
Source: Tracxn data via The Economic Times
Other competitors include Soothe, PeeSafe, Sanfe, Sirona, and others .
Path to Profitability and Growth
HealthFab has set ambitious targets for the next 12 months: 3x revenue growth, deeper customer retention through digital engagement, and positioning as “India’s leading holistic period care brand — not just a product, but a complete period wellness ecosystem” .
Significance for India’s Femtech Ecosystem
HealthFab’s Series A round signals a broader shift in India’s health-tech landscape:
- From Single Product to Platform: The startup’s pivot from period underwear to full-cycle period care mirrors a global trend where femtech companies evolve from point solutions to comprehensive health platforms
- Sustainability Meets Affordability: Reusable products address both environmental concerns and long-term cost savings for consumers
- Quick Commerce Acceleration: HealthFab’s expansion into quick commerce channels reflects changing consumer preferences for on-demand access to period wellness products
The company’s long-term goal — reaching 5 million women in three years — will test its ability to scale manufacturing, maintain quality, and build brand trust across India’s diverse markets. With the fresh capital and a clear product roadmap, HealthFab is positioned to be a key player in shaping the future of women’s wellness in India.
