The $100 Million Question: Can Tech Fix the Trust Deficit at Home?
Every urban Indian household knows the dilemma. You need a reliable cook. Or a nanny who will genuinely care for your child. Or an elderly care attendant who shows up on time. The options are often limited to word-of-mouth referrals, unreliable local agencies, or the anxiety of hiring a stranger based on a brief interview.
The domestic services market in India is a paradox of scale and fragmentation. Estimated to be worth tens of billions of dollars annually, it remains one of the most unorganized, trust-deficient, and informal sectors of the economy. It is a market that desperately needs structure, but structure has been elusive.
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