Cognitive Wellness Gets a ‘Treadmill Test’: How Ivory is Making Brain Health a Preventive Priority in India
Bengaluru-based healthtech startup Ivory is stepping into this void. The company has unveiled what it calls the “Brain Treadmill Test” —an AI-powered, neuroscience-based digital assessment designed to measure memory, attention, and executive function. Much like a physical treadmill test evaluates heart performance under stress, this new tool aims to make cognitive health measurable, trackable, and, crucially, a routine part of preventive healthcare.
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