Lyne Originals Expands Startup Series with Smartwatches, Earbuds, and Speaker Priced from ₹399
In a market increasingly dominated by premium-priced wearables and audio gear, a Rajkot-based consumer electronics brand is charting a different course. Lyne Originals, founded in 2022, has rapidly expanded its footprint across India with a simple value proposition: deliver feature-rich technology at price points that everyday consumers can afford .
The company has now taken a significant step forward with a major expansion of its Startup Series portfolio. On April 9, 2026, Lyne Originals announced the launch of six new devices across smartwatches, earbuds, neckbands, and portable speakers . This multi-category launch reinforces the brand’s commitment to providing high-performance, accessible technology designed for the evolving needs of Indian consumers—from fitness enthusiasts and gamers to music lovers and professionals on the go .
“At Lyne Originals, we aim to blend style with enhanced functionality. This new range, featuring long-lasting battery neckbands and advanced curved-display smartwatches, reflects our focus on delivering endurance and elegance.”
— Kavya Vij, Chief Executive Officer, Lyne Originals
The New Lineup: A Closer Look
STARTUP 30 & STARTUP 49 Smartwatches (Lancer 20 & Lancer 1 Pro)
Leading the wearable charge are two smartwatches designed for everyday fitness and connectivity needs .
The STARTUP 49 Smartwatch features a large 2.09-inch curved LCD display with an ergonomic build. It supports Bluetooth calling, offers 11+ sports modes, and tracks real-time health data including heart rate, pace, and calories burned—tailored to the specific activity . The device is available in vibrant shades including Orange, Black, and White.
The STARTUP 30 Smartwatch comes with a 2.01-inch full-screen display and adds a practical feature: wireless charging support. A functional rotating crown makes navigation effortless, while social media notifications and health monitoring capabilities round out the package. It is available in Orange, Black, and Green .
| Smartwatch | Display | Key Features | Price |
|---|---|---|---|
| STARTUP 49 | 2.09-inch curved LCD | Bluetooth calling, 11+ sports modes, heart rate tracking | ₹1,099 |
| STARTUP 30 | 2.01-inch full-screen | Wireless charging, rotating crown, social notifications | ₹1,199 |
STARTUP 57 Earbuds (CoolPods 10 Pro)
For audio enthusiasts, the STARTUP 57 Earbuds aim to deliver a premium listening experience at a highly competitive price point . The earbuds feature Studio Quality Sound with 3-Level Noise Cancellation for optimised environmental control .
Perhaps the most impressive specification is the battery life. The earbuds offer a massive 60 hours of music playback and an industry-leading 2000 hours of standby time . Gamers will appreciate the dedicated Low Latency Game Mode, while Bluetooth 6.0 ensures a rock-solid connection . The STARTUP 57 is available in Blue, Black, and White at ₹599 .
STARTUP 48 & STARTUP 62 Neckbands (Rover 15 Pro & Rover 19 Pro)
For users who prefer the neckband form factor, Lyne Originals has launched two compelling options.
The STARTUP 48 Neckband is engineered for consistent performance, delivering up to 50 hours of music playback on a single charge . It is equipped with Bluetooth 5.3 for stable connectivity and features 10.2 mm drivers that produce crisp audio. For added safety, the device includes OVP (Over Voltage Protection) and OCP (Over Current Protection) to ensure safe charging . It is priced at ₹449 and available in Blue, Green, and Black .
The STARTUP 62 Neckband offers up to 30 hours of music playback and includes ENC (Environmental Noise Cancellation) technology for clearer calls, even in noisy environments . A convenient magnetic on/off power switch makes operation effortless. It is priced at ₹399 and available in Black, Blue, and Silver .
Jukebox 10 Pro Speaker
Rounding off the collection is the Jukebox 10 Pro, an 8-inch portable speaker designed for small gatherings and home entertainment . With a powerful 120W output and up to 8 hours of playback time, it is a versatile companion for both indoor and outdoor use .
The speaker comes equipped with a wireless remote and microphone, making it ideal for karaoke sessions. TWS pairing allows users to connect two speakers for a richer stereo experience . Multiple input modes—including USB, AUX, TF Card, TWS, and wireless connectivity—add flexibility, while a built-in mobile stand and stylish LED lighting enhance usability . The Jukebox 10 Pro is priced at ₹5,749 .
The “Startup Series” Philosophy: Affordable Tech for the Masses
The name “Startup Series” is not accidental. It reflects Lyne Originals’ mission to make cutting-edge technology accessible to everyone—especially the youth who inspire them . The brand’s philosophy rests on three pillars:
1. Balancing Pricing and Quality
Lyne believes in making cutting-edge technology accessible without compromising on quality. As Kavya Vij, Chief Product Officer, previously stated, “Our focus at Lyne Originals has always been on creating products users can rely on every day” . This commitment is evident in the aggressive pricing of the new lineup—from a ₹399 neckband to a ₹1,099 smartwatch.
2. Real-World Usage Focus
Unlike brands that chase specs for their own sake, Lyne designs products around real usage needs. Long battery life, low-latency gaming modes, and practical features like ENC for calls reflect an understanding of how Indian consumers actually use their devices .
3. Wide Availability Across India
While Lyne follows an internet-first approach, the brand maintains a strong offline retail presence across the country—a strategy that works particularly well in smaller cities where offline availability still matters a great deal . All newly launched products are now available at leading offline retail outlets across India .
What This Means for India’s Hardware Startup Ecosystem
Lyne Originals’ expansion of its Startup Series carries several important signals for India’s consumer electronics landscape:
1. Indian Hardware Brands Are Maturing
Founded just four years ago, Lyne Originals has rapidly expanded its portfolio across audio, wearables, and power accessories. The company’s ability to launch six products simultaneously—across multiple categories—demonstrates growing manufacturing and supply chain capabilities among Indian hardware startups .
2. The Mass Market Is the Real Opportunity
While premium brands chase the high-end consumer, Lyne is targeting the vast middle of the market—consumers who want smart features but are price-sensitive. With smartwatches priced below ₹1,200 and earbuds under ₹600, the brand is making advanced tech accessible to millions of first-time buyers .
3. Offline Retail Still Matters
Despite the e-commerce boom, Lyne’s distribution strategy relies heavily on offline retail. This reflects a deeper truth about the Indian market: for mass-market electronics, physical touchpoints remain crucial for building trust and driving adoption, particularly beyond Tier-1 cities .
4. Battery Life Is a Key Differentiator
Across the new lineup, battery life emerges as a recurring theme: 60 hours on the earbuds, 50 hours on the neckband, 2000 hours standby. In a country where power outages and long commutes are realities, battery endurance is not a spec—it is a necessity .
The Road Ahead
Lyne Originals has set ambitious goals for itself. The brand aims to expand its reach to new markets around the world, establishing a presence in key international markets through strategic partnerships and collaborations .
In India, the focus remains on continuous innovation and expanding the product range. Plans are underway to introduce new lines of accessories that incorporate the latest technologies and design trends . As Kavya Vij articulated, “Together, let’s move towards a smarter, connected future by balancing pricing and quality” .
For Indian consumers, this means more choice, better features, and increasingly affordable prices. For the broader hardware startup ecosystem, Lyne Originals offers a blueprint: understand the mass market, build for real-world usage, and distribute widely.
The Startup Series is not just a product lineup—it is a philosophy. And with six new devices now available across India, that philosophy is reaching more consumers than ever before.
Pricing Summary
| Product | Model Name | Price |
|---|---|---|
| Smartwatch | STARTUP 30 | ₹1,199 |
| Smartwatch | STARTUP 49 | ₹1,099 |
| Earbuds | STARTUP 57 | ₹599 |
| Neckband | STARTUP 48 | ₹449 |
| Neckband | STARTUP 62 | ₹399 |
| Speaker | Jukebox 10 Pro | ₹5,749 |
All products are now available at leading offline retail stores across India.
The Final Word
Lyne Originals’ expansion of its Startup Series marks a significant moment for India’s affordable tech segment. By launching six new products across smartwatches, earbuds, neckbands, and speakers—at price points starting from just ₹399—the brand is making a bold statement: advanced technology should not be a luxury.
The STARTUP 49 smartwatch with its curved display and Bluetooth calling, the STARTUP 57 earbuds with 60-hour playback, and the Jukebox 10 Pro speaker with karaoke functionality all punch above their weight class. For value-conscious Indian consumers, the Startup Series offers a compelling alternative to premium brands—without compromising on the features that matter.
As the hardware startup ecosystem in India continues to evolve, Lyne Originals is proving that “Made in India” can also mean “Made for India”—with products designed around the real needs of Indian users, distributed across the country, and priced for the mass market.
