Mumbai, India – Pronto, an emerging home-services platform, has secured $11 million (₹96 crore) in a funding round led by General Catalyst and Glade Brook Capital, with participation from Bain Capital Ventures. The investment will fuel the startup’s mission to transform India’s fragmented $50B+ home services industry through tech-driven convenience and reliability.Pronto, a fast-growing home services startup based in Gurugram, has raised $11 million in a Series A funding round. The investment was co-led by General Catalyst and Glade Brook Capital, with participation from Bain Capital Ventures. This latest round comes just months after Pronto’s earlier $2 million seed funding and values the company at around $45 million.
Founded in 2024 by Anjali Sardana, Pronto has positioned itself as India’s first ten-minute home services platform. The company offers quick, reliable help for everyday household needs such as cleaning, laundry, utensil washing, and basic cooking. Unlike traditional aggregator platforms, Pronto manages the entire supply side in-house. It recruits, trains, and manages its workforce directly, ensuring higher quality control, reliability, and worker security. This approach also provides domestic helpers with shift-based work, predictable income, and professional training opportunities.
Currently operating in Gurugram, Pronto runs six service hubs and two training centers, processing between 1,000 and 2,000 orders daily. The company’s annual revenue run rate is estimated between $750,000 and $1.5 million, showing strong traction in a short period. With the fresh capital infusion, Pronto plans to expand to major metropolitan cities such as Mumbai and Bengaluru over the next 12 to 18 months. The funds will also be used to strengthen real-time operational technology, scale micro-hubs closer to residential communities, and onboard up to 10,000 additional trained professionals.
Pronto’s unique model tackles one of the biggest challenges in India’s home services industry—reliability. By controlling the supply chain end-to-end, the company addresses last-mile availability issues that plague informal domestic help networks. Industry experts believe this structured, technology-driven approach could formalize a largely unorganized sector and set new benchmarks for service quality.
The startup has also shifted its corporate domicile from the US to India, aligning its operations and ownership structure with its primary growth market. This move highlights its long-term commitment to India’s evolving gig economy.
With strong investor confidence, rapid execution, and a worker-first model, Pronto is now positioned to redefine the home services sector in India, much like quick commerce transformed grocery delivery.With strong investor confidence, rapid execution, and a worker-first model, Pronto is now positioned to redefine the home services sector in India, much like quick commerce transformed grocery delivery. Its success could inspire similar models in other emerging markets facing domestic labor challenges. If executed well, Pronto has the potential to become the default household utility for millions of urban families.
Why Investors Are Betting on Pronto
✅ Massive Market Opportunity: India’s home services sector remains largely unorganized, with high demand for cleaning, repairs, maintenance, and appliance servicing.
✅ Tech-Enabled Trust: Pronto’s platform vets service providers, offers real-time tracking, pricing transparency, and guaranteed quality—addressing key pain points.
✅ Scalable Model: Plans to expand from metros to Tier 2/3 cities, where demand for professional services is surging.
What’s Next for Pronto?
🔹 AI-Powered Matching: Enhance algorithms for faster, hyper-local service provider allocation.
🔹 Category Expansion: Move beyond plumbing/cleaning into elderly care, pet services, and smart home installations.
🔹 Partnerships: Collaborate with real estate developers and appliance brands for bundled service offerings.
Investor Insights
“Pronto is bringing the ‘Uber-ization’ to home services—standardizing quality and convenience in a broken market.” – General Catalyst
💡 The Bottom Line: With this funding, Pronto aims to become India’s go-to home-services app, combining trust, tech, and scale.
📢 Would you use an app like Pronto? What’s your biggest frustration with home services today?
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